Best New Betting Sites in the UK

Best New Betting Sites by Category

Reviews of New Betting Sites in the UK

From that top-level view, we now drill down into the detail of leading new bookmakers British punters like you can wager with. Our expert reviews of these fresh faces on the UK gambling scene lift the lid on what’s cooking.

BetGoodwin

• Launched: 2022
• Number of Sports: 20+
• UK Gambling Commission Licence: 2927
• Welcome Bonus: 50% Back as a Free Bet up to £25 on First Day Losses

One of the leading betting sites new to the UK, BetGoodwin goes all in on the beloved gambling pastime of horse racing. Their range of offers on it include stakes back as a free bet deals up to £100 if your runner falls in front at the final fence, get beat less than half-a-length in a steeplechase or a nose in any race, and finishes second to a 50/1 shot or bigger priced outsider.

Look out for live streaming, and Best Odds Guaranteed on British and Irish horse and greyhound racing, plus acca insurance deals on other sports events. While football doesn’t have the same primacy as on other new UK sports betting sites, there are regular price boosts and Create-a-Bet, BetGoodwin’s version of a Bet Builder, available.

Although eSports aren’t present on the sportsbook, there are betting markets in all the main areas people like to bet on otherwise. Dedicated virtual and in-play betting tabs ensure BetGoodwin covers most bases as there’s even casino and live casino options open to you. Live chat is the main means of customer support.

BetTom

• Launched: 2025
• Number of Sports: 35+
• UK Gambling Commission Licence: 64959
• Welcome Offer: 50% Back as a Free Bet up to £25 on First Day Losses

Brand new bookmakers in the UK don’t come any fresher than BetTom. Our most recently launched site on the list, there’s a competitive selection of sports betting markets. Including eSports, BetTom covers at least 35, which is more than most fresh faces in the industry.

Where they need to improve is in the welcome bonuses and promotions open to all customers area. Given just how new BetTom are, however, punters can’t expect everything. With easy sidebar menu access to in-play betting, results and a live calendar section, there’s 360 degrees in terms of coverage between what’s happened, what’s happening and what’s to come.

Although the BetTom sportsbook has a very basic layout and look, Bet Builder plays a big part in their football markets. We also linked how the menu at the side divided itself into Popular events, Top Sports and then a full A-Z. BetTom customer service could be clearer and easier to track down with live chat and contact us links in the footer, but you have cash out options available.

Midnite

• Launched: 2020
• Number of Sports: 25+
• UK Gambling Commission Licence: 42647
• Welcome Bonus: Bet £10, Get £20 in Free Bets + 50 Free Spins

New UK bookmakers Midnite have come a long way in a short space of time. In a bid to raise their profile, they sponsor plenty of horse racing meetings, but it’s with accumulators where they really distinguish themselves. Their Acca Builder function gives you the option to add legs from 18 of around 25 different sports on the site. That includes half-a-dozen eSports.

We just wish Midnite didn’t hide their Rewards, as they call promotions open to all customers, behind the login screen. It means you can’t see what deals they have before signing up for an account. Despite this, you can live stream lots of horse racing and bet in-play on lots of markets.

Customer service at Midnite embraces the latest technology with AI powering their live chat and Telegram. There’s also a contact email and physical address if you want to old school and write them a letter. Midnite also provides a good range of payment options for funding deposits and making withdrawals from your account.

Bzeebet

• Launched: 2023
• Number of Sports: 35
• UK Gambling Commission Licence: 39483
• Welcome Bonus: Bet £10, Get a £10 Free Bet

As new UK bookies go, Bzeebet do really well with offering different payment methods on their colour-coded sportsbook, plus live chat and help are parts of the main menu. Not only that, but there’s an extensive range of things to wager on including seven separate eSports that are among the most popular computer games people bet on today.

Where Bzeebet really excel, however, is with their Bet Builder function. When conducting this review, we found it available on at least 10 different sports, which means huge variety for a still emerging and developing product in the gambling space. Coupled with early payout and combo boost promotions, there’s lots to like.

Bzeebet let you cash out and offer odds boosts on the big sports events of the day. Granted, the deals are a little basic and available elsewhere, but they’re their competitors. Their in-play betting tab makes switching to markets on live events easy. The only major omission is a lack of live streaming through their platform.

CopyBet

• Launched: 2021
• Number of Sports: 30
• UK Gambling Commission Licence: 53774
• Welcome Bonus: Bet £20 & Get £20 Free Bet

As one of the most mobile friendly new betting sites UK punters can wager with, CopyBet embrace the technology in our hands. Their mobile app earns rave reviews from us. On top of around 30 different sports available with a solid range of betting markets, their offers and promotions compare favourably to the competition.

From extra places and BOG for horse racing to acca boosters and profit boosts on bets of your choice, their deals cover plenty. Speaking of accumulators, their recommended daily accas sit alongside Bet Builders on the main menu. You can also toggle between Event View and the full Calendar of what’s happening, plus Results. Featured Events also appear across the top of the sportsbook.

CopyBet is thus more than just one of the smarter betting apps available today. Like so many new gambling sites in the UK now, you access customer service through a live chat support button, FAQs or an email address. The obvious area of improvement for them, however, is to provide a greater choice of payment methods to punters.

AK Bets

• Launched: 2023
• Number of Sports: 20+
• UK Gambling Commission Licence: 66030
• Welcome Bonus: 25% Profit Boost on Winning Accumulators with up to £100 Free Bet

From its origins in the betting ring offering on-course wagers to punters to one of the new sports betting sites in the UK, AK Bets have changed things up. You can earn free bets and spins by enrolling in and qualifying for one of their “Clubs”. The clue is often in the name with the Kennel Club relating to betting on greyhounds and the In-Play Multis Club for fans of live betting.

You do need to wager £50 per day in these Clubs to receive the free spins and bets, which might be a lot of stakes for some casual punters. AK’s Big Prices provide enhanced odds, while Build-a-Bet is their version of a Bet Builder. Live streaming is also a strong performing area for this brand with free access to latest dog and horse races.

An absence of eSports is something AK Bets should address in future, but they provide plenty of virtual betting markets as an alternative. Indeed, their range overall could be broader, but there’s time for them to develop. AK Bets only have a welcome offer that rewards winning accumulators, so you don’t gain anything upon signing up if your multiple loses.

NRG Bet

• Launched: 2024
• Number of Sports: 20
• UK Gambling Commission Licence: 63635
• Welcome Bonus: Bet £20 & Get £20 Free Bet

Using a similar sportsbook layout and template to AK Bets are another of the new betting sites of interest to us in NRG Bet. While it offers less in terms of promotions to its sister platform, it does have the same coverage sports betting markets wise. That means no eSports, but virtuals and live streaming of greyhound and horse racing.

NRG Bet has betting apps for Android and iOS devices that do a decent job of letting you gamble on mobile. It also provides a Bet Builder function for the latest football matches. Others go further, though. NRG Boosts are where this brand comes into its own, however with enhanced doubles and trebles across the most popular sports.

In-play betting supplements pre-match markets nicely, but another aspect where they need to go further is payment methods, which are limited by comparison to other new bookmakers online today. NRG Bet could also build its customer support up more with only basic FAQs answered and no visible live chat.

Luckster

• Launched: 2021
• Number of Sports: 35
• UK Gambling Commission Licence: 39483
• Welcome Bonus: Bet £10, Get £10 Free Bet

Last up in our look at new online gambling sites is Luckster with its “luck of the Irish” theme and leprechaun inspired logo. Far from the sportsbook being a secondary product to their casino platforms, they provide the early payout deal that has become so popular in the industry of late.

Alongside that are boosts on the big events of the day, while combo bets also receive similar treatment. Armed with a competitive range of betting markets including eSports and live streaming on horses, they also furnish in-play betting well. Luckster look out for those wanting to fund their wagers via eWallets and other digitally friendly payment methods too.

There’s only a mobile app for Android devices right now, despite the fact that they accept deposits and withdrawals to and from Apple Pay. It’s a curious omission from Luckster that we’re sure they will get round to correcting in future. Their cash out function puts you in control, though, and welcome bonuses for both sports and casino.

How New UK Bookmakers Compare

Reviews of betting sites new to the new UK are all well and good, but we know some punters want taking to the heart of the matter. That’s why a direct visual comparison that shows you what bookies have and don’t have in their early stages is so important. Check out the table below for more:

New Bookie	Launched	Bet Builder	Betting Apps	Cash Out	Early Payout	Live Streaming
	2022	✅	iOS & Android	✅	❌	✅
	2025	✅	❌	✅	❌	❌
	2020	✅	iOS	✅	❌	✅
	2023	✅	❌	✅	✅	❌
	2021	✅	iOS & Android	✅	❌	✅
	2023	✅	iOS & Android	✅	❌	✅
	2024	✅	iOS & Android	✅	❌	✅
	2021	✅	Android	✅	✅	✅
	2021	✅	❌	❌	❌	❌
	2023	✅	Android	❌	❌	❌

How we Rank New Bookies in the UK

We use key criteria when rating the best new betting sites focusing on common areas. These six areas below help us rank bookmakers new on the scene and to identify the best for you.

Extra Features to Look Out for on New Gambling Sites

We’ve already highlighted the features new kids on the block bring to the table during our reviews, but recapping them here so you have them clear in your mind does no harm. Look out for the following from new UK betting sites as they enhance your experience:

• Betting Apps – so you can enjoy streamlined gambling on mobile devices.
• Bet Builder – a same game multiple function on football and other sports.
• Cash Out – having the option to cut your losses or quit while you’re ahead on bets.
• In-Play Betting – Engage with live betting markets as events unfold.
• Live Streaming – watch sports events as you wager on them.

Pros & Cons of New Online Betting Sites

As with any bookies, newcomers to the British gambling scene come with positives and negatives. For some punters, the upsides outweigh the drawbacks, but a balanced view of perspective can be helpful. We’ve listed some of the advantages and disadvantages for you here:

Why Bet With New Betting Sites?

In some respects, brand new bookies in the UK have advantages over longstanding firms. While there aren’t the legacies associated with brands that began as on-course bookmakers trackside at the races or high street shops, their creation in the digital age for modern punters means there’s been no need to adjust as the industry evolved around the turn of the century.

Online gambling’s rise comes with opportunities for fresh faces to get their slice of the market. Where newbies have an advantage over established brands is attracting new business. While we know less about who they are, you probably don’t have a betting account with bookies launched within the last five years.

It in turn means there’s a welcome offer available to you when you sign up as a new customer and can get come free bets while you’re at it. Invest those wisely and back a winner, and you increase your balance, all because you hadn’t bet with a new firm before.

New Bookies Sign Up Offers

New UK betting firms like to pull out all the stops when reeling in fresh punters, and generous welcome packages are usually their bait of choice.

These sign-up deals are designed to tempt you through the digital doors and they can also give you a solid head start through free bets, profit boosts or refunds on early losses.

Unlike some of the more conservative offers that established firms carry, newcomers often go bigger to build their customer base. Remember, each one comes with its own set of qualifying criteria, so always give the T&Cs a thorough check through.

Here are some of the best new bookies offers for newbie sign-ups:

Common Promotions at Best New Bookmakers in the UK

Aside from brand new bookies offers and welcome promotions, there is more juice to squeeze out of new betting sites in terms of their ongoing promotions. Regular promos tend to focus on boosting value across sports like football, horse racing and beyond, and clued-in punters have plenty to take advantage of.

Sites like to innovate here and run extras alongside the biggest events on the sporting calendar, while the likes of acca insurance, early payouts, in-play perks and price boosts offer a dynamic way to enhance your punting.

Here’s a rundown of some of the more common promos you’re likely to encounter:

Acca Insurance & Boosts

Almost every site featured on our list provides a safety net if one leg in your acca lets you down, by returning your stake as a free bet. Most vendors also carry acca boost offers that increase your potential payout in increments with each new leg you add to your docket (e.g. 25% boost for 9+ legs, 40% for 12+ legs and so on).

Price Boosts & Enhanced Odds

Most new bookies offer boosted prices for selected events during the week in a bid to win your custom. Matches in England’s Premier League are generally well-treated by odds enhancements, though these kinds of promos are common across most sports.

Early Payouts & Cashback

With these promos, you can pocket an early payout if certain criteria are met (for example, if your team goes two goals up in the football). Cashback deals and money-back specials meanwhile, offer stakes back on outcomes like close horse racing finishes, where a runner is beaten by a nose or less than half a length. These provide a nice safety net for riskier pursuits.

Free Bets & Spins via Clubs

Bettors also have a wealth of free bet offers to unlock by meeting certain thresholds or opting in to weekly specials. Bookies who run casino sister sites like to lump in free spins too, to try to wrangle customers for their other products. Offers range in generosity from firm to firm.

Payment Methods on New Online Gambling Sites

Because they were launched more recently than some of their traditional counterparts, brand new bookies UK often have an edge over their competitors in terms of payment method variety.

With newer firms, all the usual deposit/withdrawal staples are there, though there is generally a better range of e-wallets and crypto options to pick from, while payment terms attached to offers/promos tend to have fewer restrictions.

All of the brands we feature hold valid UK Gambling Commission licences and are equipped with the latest security features. Some newer companies work with payment platforms that aren’t easy to vet however, so always approach unfamiliar methods with caution.

Here are some of the methods new betting companies in the UK offer:

• Debit Cards & Bank Transfers: Universal and secure. These are industry-standard methods, with the former facilitating instant withdrawals. Bank transfer services like Trustly are also common now.
• eWallets: PayPal, Skrill and Neteller appear frequently. Some bookies allow the use of alternative digital wallet services like Revolut and AstroPay.
• Mobile Payment Services: Most modern bettors are familiar with brands like Apple Pay and Google Pay now. More and more online bookmakers are compatible with these mobile-first platforms.
• Crypto: While not as widespread as other methods, cryptocurrency (Bitcoin, Ethereum etc.) can be used to make withdrawals and deposits.

Top New Football Betting Sites

Football fever continues to grip the UK and new betting sites know it, packing their platforms with more options than ever before, like bet builders, in-play markets and buckets of odds boosts and other offers.

As the number one backed sport in the UK, football tips and predictions are brilliantly catered for on these shores, though some of the best new bookmakers UK have stolen ahead of rivals with the punting package they offer footy bettors.

AK Bets

Football is among the 30+ sports available at AK Bets, who do a great job of providing ample betting options for every major and minor league across Europe and beyond.

Our expert reviewers also pointed out the quality of odds available for the Premier League and Champions League in particular, while promos like AK’s Big Prices and AK’s In-Play Multis Club can be worked into your bets to create extra value.

BetTom

BetTom are fresh out of the box, having been launched in the summer, though they have already earned a significant following from football bettors. They could do with improving their range of promotions, however, we found 500+ markets for different Premier League fixtures.

They put a particular emphasis on bet builders, with elite market depth in that direction. The site is also expertly designed, with the colour combinations making for easy navigation.

Betgoodwin

Betgoodwin hit plenty of the right notes with their extensive football coverage. They have nifty pre-populated bet builder selections for anyone searching for some inspiration, while their choice of unique combi markets for individual games is also a standout feature.

Prices are stand up well to their competitors, while one of their welcome offers, which supplies a £25 free bet on accas if you bet £50, is perfect for anyone looking to stack selections into one high-priced football multi.

Best New Horse Racing Betting Sites

Solid horse racing coverage is a must for any new betting sites looking to establish a foothold (of hoofhold?) in the UK. To that end, newcomers have been charging the tracks with BOG promos, live streaming and refunds for fallers. Below, we’ve listed some of our top recommendations for the racing.

BetGoodwin

BetGoodwin puts an awful lot behind their horse racing product and have given the sport preference above all others. Offers for racing include stakes back (as a free bet) deals up to a whopping £100 if your selection tumbles in front at the final fence, or if they are narrowly beaten.

Live streaming is also available, while they have Best Odds Guaranteed for British and Irish meetings. Indeed, most of the promotions in their catalogue are aimed at racing punters, so it’s clear where their priorities lie.

AK Bets

AK Bets gets the nod again here. Alongside their live streaming services for UK and Irish racing, they have unique promos like AK’s US Racing Club, where you can earn free bets for punting on races stateside.

Their Quick Pick selections and Build a Race Card options also point to their creativity, while their expert tipping blog is a treasure trove of good advice for anyone looking for some extra guidance.

CopyBet

In position since 2021, CopyBet is a sportsbook with a unique twist, in that they allow you to copy bets from other users and tipsters. Their commitment to racing is also clear from the outset, in fact, racing is the only sport with a dedicated reference in main menu near the top of the page.

Once inside their dedicated subpage, you’ll find well-laid-out listings for UK, Irish and international races. CopyBet comes equipped with BOG for British & Irish events, regular extra place offers and profit boosts.

Other New Sports Betting Sites in the UK

Admittedly, football and horses continue to dominate the betting landscape, however, new online bookmakers UK also widen their scope to cover other sports, often bundling 30+ sports together on their platforms. For anyone looking to punt away from the big two, you’ve got several excellent firms to consider.

Midnite

Midnite excel in the secondary and nice sport realm, with comprehensive listings for US sports, tennis, cricket, MMA, rugby and more. They put a notable emphasis on e-sports too, with markets galore for favourites like League of Legends, Counter-Strike, Dota 2 and Starcraft 2.

The Rewards (promos) they offer are also decently diverse, though you’ll need to join their Bet Club to take full advantage of what’s available.

BzeeBet

We counted 30+ sports to bet on beyond football and horse racing with BzeeBet and alongside the usuals, there are uncommon alternatives like Stock Car Racing, Floorball and Alpine Skiing, if that’s your bag.

BzeeBet’s versatility extends to their bet builder feature, which can be used with at least ten different sports. Early payouts, combo boosts and odds boosts are also there for the taking, and can be used across different sporting disciplines.

BetStorm

BetStorm have widened the net with the sports they’ve chosen to provide markets for, which is probably an angle they are using to win new customers. That has made for a quirky catalogue however, with betting options for sports like Bandy, Bowls, Kabaddi and even Chess there to be explored.

They also have sport-specific cashback offers for rugby and Formula 1, which you don’t ordinarily get elsewhere, while you can also complete “missions” by meeting certain criteria and thresholds to earn rewards like free bets.

Tips for Making the Most of UK New Betting Sites

Researching new bookies can feel like you’re exploring uncharted territory, however, when used correctly, they can provide an entertaining and potentially profitable alternative to the mainstream firms. Below, we’ve put together some useful advice to help you avoid common pitfalls when using new bookmakers.

Jumping into new bookies can feel like uncharted territory, but with smart plays, you’ll maximise value and minimise pitfalls. These tips, honed from our reviews, help you leverage the fresh energy of these platforms while sidestepping common newbie traps.

• Hunt Multiple Welcome Packages: Since you likely haven’t signed up with these sites before, don’t be afraid to claim offers across multiple brands. It’s ok to take full advantage of as many welcome packages as you want.
• Prioritise Features Over Flash: Look for firms with solid betting features. Aim for substance over style if you can. Think long-term. What’s on offer once you’ve onboarded?
• Manage Bankroll Wisely: This doesn’t just apply to new firms, but be smart and sensible with your money. Use cash out functions to lock in profits, try not to over stake, even if you think you spot value. Don’t chase your losses either. That’s a one-way street to empty pockets and problems. If you run into issues, avail of problem gambling services.
• Look for licences: Always ensure you only ever use firms that are properly licenced and regulated, ideally by the UK Gambling Commission. That will help to guard you against dodgy operators and fraud.
• Feedback Fuels Growth: The best new bookmakers online are all about evolution and they are usually eager to take on feedback from users. Use live chat and other customer contact channels to share your thoughts.

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